An estimated 45 million Americans diet every year and spend $33 billion dollars on weight loss products. Nevertheless, two-thirds of Americans are overweight or obese. Most people who diet either quit their diet quickly or gain back all the weight they managed to lose (and usually gain back more). Why do most people fail at weight loss? Everyone thinks that they know the basic recipe for weight loss: fewer calories, smaller-sized portions, more exercise, and better discipline. These four are vital – but they aren't enough. The secret ingredient to weight loss is life purpose. Unless you elevate weight loss to the high status of life purpose you are doomed to fail. Based on Eric Maisel's groundbreaking work in the areas of life purpose, meaning and emotional health in titles that include Life Purpose Boot Camp and The Future of Mental Health, The Life Purpose Diet Permanent Weight Loss Program presents a simple, powerful plan for permanent weight loss. You will learn how to add weight loss to your life purpose choices, how to deal with emotional roadblocks to weight loss, how to make smart choices around what you eat, where you eat, and when you eat, and how to pay daily attention to your weight loss program. Come join one of America's favorite teachers for this life-changing course that will turn your dreams of weight loss into genuine reality!